In his more than 20 years in the tourism industry, Mr McEvoy rose to be the CEO and Managing Director of Tourism Australia – Australia’s peak tourism body. During his tenure, he established the Tourism 2020 Strategy (aimed at doubling overnight expenditure), helped the industry capitalise on growth from Asia and took a more commercial approach to relationships with airlines to ensure inbound air capacity growth.
More recently, Mr McEvoy was Managing Director of the Fairfax Life Media and Events business, including the profitable lifestyle publishing business (travel, cars, food, health, prestige and parenting) and Australia’s largest consumer event business (Fairfax Events). Fairfax is Australia’s oldest media company and underwent significant digital transformation as well as building new revenue streams.
Mr McEvoy is the Chairman of listed Australian transport and tourism company the Sealink Travel Group (SLK); a Director of Ingenia Communities (INA); the Lux Group, operators of Luxury Escapes and of Voyages – owners and operators of the commercial hotel and tour businesses at Uluru (Ayres Rock). He was also Chairman of Australia’s national transport and tourism advocacy organization – the Tourism and Transport Forum.
Mr McEvoy has most recently been engaged as part of NEOM – a key plank in Saudi Arabia’s ambitious 2030 Vision.