Mamoun Hmedan first joined Wego in 2013 in the role of Manager, Media Sales – Wego, Middle East & North Africa (MENA). He was pivotal in establishing Wego’s media business in the region and also in the setup of Wego’s Private Advertising Marketplace, which provides media agencies programmatic access to advertising inventory via their tarding desks. Hmedan was later promoted to the role of acting General Manager, Wego MENA in April 2014, and was officially appointed to the position in October the same year, after scaling the media business and further developing key commercial partnerships in the region. In July 2015, Hmedan’s responsibilities were geographically expanded, appointed to the position of Managing Director, Wego MENA and India. As the largest travel marketplace in the Middle East, Hmedan leads a growing commercial team from the company’s Dubai headquarters.